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: writing . video : web . résumé : links
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The Legend of the Heli-Kitty Many moons ago, in a study hall in Buffalo, New York, a young student named Mike Cooper sat, idly passing the time sharing jokes with a friend. Did you ever have one of those conversations where you start talking about one thing, then someone adds a bizarre layer to it, and you take turns from there, constantly one-upping each other, until the final subject of the discussion is not only completely ridiculous, but bears no resemblance whatsoever to the original? It was from one such exchange that the Heli-Kitty sprung: a bizarre amalgamation of nature and technology; of feline...and aircraft. The fanciful notion quickly engendered an illustration:
Struck by the image, young Mike vowed then and there to hang onto the concept in case he ever found himself in need of a logo. Skimming forward a few years, Mike eventually found himself making various short video projects for college, including both original short films and credit sequences/advertising for films both preexisting and imaginary. Sure enough, Mike had yet to come up with a more favorable icon than the one from his youth, and thus, Heli-Kitty Productions was born.
Superhero Films Eventually, Mike came to the conclusion that more than one banner would be needed under which to display his work; a genuine big-budget film, after all, involved not only a production company, but a distributor as well. More or less on the fly, Mike dubbed his "distributor" Superhero Films, as a means of conveying both imagination and his own roots as a "comic book geek." Briefly entertaining the notion of only ascribing the Superhero name to works with significant geekly origins, Mike soon realized that that was the case with pretty much everything he did, and Superhero Films became his standard.
Works of Love There was now one last creative nook that needed to be addressed: both in and out of school, Mike often found himself (being a geek, after all), doing projects devoted to his many interests: Star Wars, graphic novels like Watchmen and Sin City, and so on. Mike was proud of the things he'd created, and wanted them to be seen by other fans, but he didn't want to step on anyone's legal toes. To underscore the devotional (and most importantly, non-profit) nature of such projects, Mike began assigning pieces built around preexisting properties to the Works of Love heading. Functionally speaking, this particular distinction served more as a disclaimer than a logo, so no special title sequences were necessary; the name, however—generally accompanied by the appellation "please don't sue!"—lives on. |
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